At Synteda, consulting and product development go hand in hand.

Working with customers gives us insight into real challenges. Building our own products pushes us to turn ideas into working solutions.

Personas is one example. We initially developed it to improve our own process of matching consultants with assignments, making it faster and more efficient through AI.

But the value goes beyond the products themselves.

Building in-house solutions allows our engineers to experiment, solve technical challenges and gain hands-on experience that we bring back into our customer projects.

It’s a continuous cycle:

Consulting reveals real problems → Product development challenges us to solve them → That experience makes us better consultants.

We don’t just advise on technology. We build it.

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